Dr Jonathan Bricker is an internationally recognized leader in Acceptance and Commitment Therapy (ACT), focusing on self-control - primarily for quitting smoking and other addictions.

His ground-breaking programs have been developed and tested on multiple platforms, including apps, websites, and telephone coaching, and have shown exceptional results.

Rather than encouraging people to ignore cravings, his approach is to become aware of triggers for cravings and choosing not to act on them. His smoking cessation programs have achieved success rates that are double that of other programs - cutting cigarette use by 75 percent.

Dr Bricker has received over $14 million in US Government NIH grants, predominantly for WebQuit, iCanQuit, and the TALK study of Acceptance and Commitment Therapy for smoking cessation.

He founded and leads the Health And Behavioral Innovations in Technology (HABIT), which is part of the Public Health Sciences Division at the Fred Hutch Cancer Research Center in Seattle, Washington.

Dr Bricker’s expertise in his field has led him to his current role as editor of the journal Addiction. His TEDx talk, The Secret to Self-Control, has been viewed over 5 million times and translated into ten different languages.