Dr Alia Crum is the principal investigator of Stanford University’s Mind and Body Lab. She is an associate professor of psychology and an expert in mindsets and the placebo effect. A trailblazer in her field, Dr Crum’s research explores how changing your mindset can alter your behavioral, psychological and physiological mechanisms. She also investigates the power of the placebo effect and its ability to heal the body. Dr Crum has provided interventions for mindset change for organizations including LinkedIn, UBS and the United States Navy.