How do rumors gain momentum? ASK social psychologists Dr Nicholas DiFonzo and Dr Prashant Bordia.
Professor Prashant Bordia is a leading academic and researcher in the field of social and organizational psychology. His chief areas of expertise include rumor, communication and uncertainty within organizations and in the workplace.
Professor Nicholas DiFonzo is a social psychologist with expertise in the nature of rumor within organizations and networks. He is a Professor of Psychology at Roberts Wesleyan College and the author of two books.