Dr Zoe Chance is an assistant professor of marketing at Yale University. Teacher, researcher and best-selling author, Dr Chance has world-renowned expertise in the science of influence and behavior change. She co-created the famed 4Ps Framework for Behavior Change and has transformed research insights into powerful lectures at Yale School of Management. An international speaker, Dr Chance has appeared on CNN and Fortune 500. Her mastery in persuasion supports people and businesses to make ethical decisions and do good in the world.